There are lots of things we get asked: can I link to your content? What are your storytime tips for someone just getting started? Who are Glasses and Dimples?! But the one question we get asked which is near and dear to our hearts is how do I get started on YouTube. As two freshly pressed Children’s Librarians we set out on the rocky seas of online videos without any navigational training. Now, over two years of creating and posting content under our belts we thought it was high time to share our best practices.
Check out our first blooper reel for maximum appreciation of how much time has passed! Then vow never to watch another one of our blooper reels.
Setting up your channel and making things findable
- You don’t need all the gizmos and gadgets: YouTube’s Creator Studio has easy to navigate tabs which help you manage your videos and grow your channel. When it comes to uploading, YouTube Help has useful FAQ’s and there’s even a video editor within the Creator Studio to make it that much easier!
- Make and maintain playlists: Many of us work in libraries and like being able to find stuff, right? Well the same goes for your YouTube channel (and blog too!) Creating and maintaining playlists allows people to easily browse your content which becomes more important with each new video you add. These serve as access points for older content and are super useful for us busy-multi-tasking-letmejustthrowthiscrafttogether-types who like to have videos playing while they do other things.
- Include as much information as possible: Not to sound like a broken wheel but we library folk know that the more information you can include in a record the easier it will be to find. So, include the words to the song or rhyme in the video, include who taught you the song or where it comes from, include a link to your blog, include EVERYTHING! Not only does this mean a higher quality video for your viewer, because you’ve included the words but you’ve also just increased the video’s searchability. Yay! This goes for your “About” section as well. Remember that people from all over the world will be viewing your channel, not just your local patrons, so include the province or state you’re in or heck even the country. Can you be found on other social media platforms? Include those too- make it easy! Ok, rant over.
Being a Responsible YouTube Citizen
- Update content regularly: Remember library school when you had to do an assignment on libraries and social media? It was all the rage! The trouble is many folks get off to a great start on YouTube and upload a truckload (say it ten times fast!) of videos and then find it difficult to keep up. When you’re getting set up add a solid handful and then have an honest conversation with your Lindsey (oh, I’m the only one with a Lindsey?!) or yourself about how often you’ll be able to create. We film 10-20 videos every couple of months and then upload a new one each week. This means our channel always has new content without either of us feeling overwhelmed.
- Be respectful of copyright and content: Because we deal in children’s music (most of which is in the public domain) and have cultivated relationships with other professionals in the field we’ve never gotten in any serious copyright trouble. As long as you do your absolute best to credit the song and/or share who you learned it from this should be sufficient when it comes to songs for children. We’ve had artists claim songs we’ve done and we simply ask their permission, add that information to the box below the video and thank them profusely. If someone asked us to take down a song we absolutely would. YouTube is a very participative space and while it lacks the formal, written copyright rules we might be used to in print following these best practices has been successful for us thus far. We swear this post is not sponsored by Youtube (in fact it was inspired by a question about copyright!) but their Copyright Centre is a great place to start if you’re recording music which is not your own and for information specific to Canadian copyright and materials within the public domain we found UBC’s Copyright Centre to be quite helpful.
- Subscribe, show love! The strength in our professional community is in our numbers: the more people using this medium to share video content, the better we all get. And even if you’re not ready to start uploading just yet challenge yourself to check out new channels, give the old thumbs up to videos you like and share, share, share.
- For some examples of folks we love on YouTube scroll all the way down to Other People Making Videos.
We’re looking forward to a post in the Fall from Belleville Public Library all about their newly minted library YouTube channel and the lessons they’ve learned, so as they say in the business STAY TUNED! In the meantime please leave questions, your own best practices or resources you’ve found helpful when it comes to creating and sharing video content in the comment box below.